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Sluggish Sales in Europe a Downer for VW

Bleeding over the positive sale numbers Volkswagen is enjoying in the U.S. and China, dropping sales in Europe, the German automaker’s largest market, is bad news for the maker of the Beetle.

Though its total year-over-year sales from the fourth quarter 2010/11 to the same quarter 2011/12 was up by six percent, sales in its home continent decreased by nearly three percent. This is troubling since sales in Europe are 46 percent of Volkswagen’s total sales worldwide.  But of course, Europe has not enjoyed quite the same automotive market recovery as the US has. 

Volkswagen performed the best in China and the U.S. where it increased sales by nearly 17 percent and just over 27 percent respectively for the same 12-month period.